The Complete Beginners Guide to Web Strategy
What Makes Websites Work?
What makes websites work?
What is the job of your website?
How and why websites usually fail
The 5 key features of websites that grow online traffic
How well do you know your business and your brand?
Know your business and your brand
Target Marketing
What is a target market or target audience?
Why does a well defined target audience matter?
How specific should my target audience be?
Understanding and defining your target market
Who are you best customers?
Research ideas
What is a target audience persona?
A simple but effective way to create a persona for your audience(s)
Defining your audiences key challenges
Creating a winning website strategy
What is a winning website strategy?
Content Planning and content marketing strategies
Search Engine Optimisation for your content
An introduction to sales funnels
Working with Designers and developers
How to action your website strategy
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Why does a well defined target audience matter?

The Complete Beginners Guide to Web Strategy What is a target market or target audience? Why does a well defined target audience matter?
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