The Complete Beginners Guide to Web Strategy Course Content Expand All What Makes Websites Work? What makes websites work? 3 Topics Expand Lesson Content 0% Complete 0/3 Steps What is the job of your website? How and why websites usually fail The 5 key features of websites that grow online traffic How well do you know your business and your brand? Know your business and your brand Target Marketing What is a target market or target audience? 2 Topics Expand Lesson Content 0% Complete 0/2 Steps Why does a well defined target audience matter? How specific should my target audience be? Understanding and defining your target market 5 Topics Expand Lesson Content 0% Complete 0/5 Steps Who are you best customers? Research ideas What is a target audience persona? A simple but effective way to create a persona for your audience(s) Defining your audiences key challenges Creating a winning website strategy What is a winning website strategy? Content Planning and content marketing strategies Search Engine Optimisation for your content An introduction to sales funnels Working with Designers and developers How to action your website strategy
