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Coral tower surrounded by different fish

Target Audience Deep Dive: A practical workshop designed to help you identify and communicate with your target market 

Who, exactly, is your target market? Do you know?   This might seem like a no-brainer but you’d be amazed at how many established businesses have never actually sat down...
Australian Red Cross logo

Clever content marketing: ARC and GOT

The Australian Red Cross hitched its wagon to Game of Thrones and produced a brilliant piece of content marketing that grabbed attention and strengthened its brand. Here's how. Doing good and...

Adding a second web writing course date in September

We've had a great response to our inaugural Writing for the Web course on Saturday 26 August 2017 in Nelson. Saturdays don't work for everyone though and we've had several...

A website isn’t a thesis, so ditch the passive voice

Using too much passive voice on your website will absolutely kill your content. Yep, you heard me. Stone. Dead. If you had a tertiary education that involved essay writing, you...

Launching our Writing for the Web course in Nelson!

We're launching our inaugural Writing for the Web course on Saturday 26 August 2017 in Nelson. And we're excited. REALLY excited. The interweb's brilliant. We know that. It's fantastic for...

Writing website content can take waaaaay longer than you’ve probably planned for

It might be 2017 but website content still can't write itself As web designers we work with a lot of new website projects, website migrations and redesigns. We've worked on...

What is branding and how do I go about it?

For many smaller businesses, "branding" usually means "logo". Occasionally it includes business card design and packaging but that's usually it. Anything else is for the big boys with lots of...

Blog like it’s 2001: how to get the passion back into your business website

Remember the day you launched your new business website? Think back to how excited you were, how full of promise it all seemed. Can you recall how proud you felt after...

Why websites fail: an overview

Websites don’t come cheap. Even the cheap ones don’t come cheap. So investing a lot of time and money in a website only to have it perform badly or not...

Make sure your website pulls its weight

You'd be surprised how many don't. We built our website strategy workbook to help you create a website that works hard for your business.

Yours. For Free.

Get the strategy workbook