All the articles
Target Audience Deep Dive: A practical workshop designed to help you identify and communicate with your target market
Who, exactly, is your target market? Do you know? This might seem like a no-brainer but you’d be amazed at how many established businesses have never actually sat down...
Clever content marketing: ARC and GOT
The Australian Red Cross hitched its wagon to Game of Thrones and produced a brilliant piece of content marketing that grabbed attention and strengthened its brand. Here's how. Doing good and...
Adding a second web writing course date in September
We've had a great response to our inaugural Writing for the Web course on Saturday 26 August 2017 in Nelson. Saturdays don't work for everyone though and we've had several...
A website isn’t a thesis, so ditch the passive voice
Using too much passive voice on your website will absolutely kill your content. Yep, you heard me. Stone. Dead. If you had a tertiary education that involved essay writing, you...
Launching our Writing for the Web course in Nelson!
We're launching our inaugural Writing for the Web course on Saturday 26 August 2017 in Nelson. And we're excited. REALLY excited. The interweb's brilliant. We know that. It's fantastic for...
Writing website content can take waaaaay longer than you’ve probably planned for
It might be 2017 but website content still can't write itself As web designers we work with a lot of new website projects, website migrations and redesigns. We've worked on...
What is branding and how do I go about it?
For many smaller businesses, "branding" usually means "logo". Occasionally it includes business card design and packaging but that's usually it. Anything else is for the big boys with lots of...
